The X post by Beat Tha Grind Naija promotes "ODESHI," a new song by Nigerian artist Timaya, featuring Flavour and Yung Alpha, aligning with Nigeria's booming music scene, which has seen significant growth in music events due to a cultural appreciation for live performances (Statista, 2025). Timaya, a well-known reggae-dancehall artist, is highlighted in the post’s video, showcasing his influence in Naija music, a genre celebrated for its historical impact on African dance culture (TrendyBeatz, 2025). The post’s promotional strategy leverages platforms like Beat Tha Grind Naija, reflecting a broader trend where Nigerian music promotion reaches millions monthly, with TrendyBeatz alone reporting 5 million+ users (TrendyBeatz, 2025). Released earlier this year, ODESHI marks Timaya’s first official single of 2025, and what a way to kick things off! Teaming up with highlife maestro Flavour and the talented producer-singer Yung Alpha, Timaya delivers a track that’s as punchy a...
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